Working alongside the design team at Catapult, UEFA asked the agency to create a premium fan experience for 14,000 guests across 106 skyboxes, 21 lounges, walkways, and The Champions Village as part of their Champions League Final fan programme, ensuring unforgettable moments both inside the stadium and throughout the dedicated hospitality areas.
UEFA developed a bold and expressive brand identity for the 2025 Champions League Final, led by Miriam Ganser’s vibrant key visual. Her abstract interpretation of Munich’s architectural forms, energy, and football spirit became the foundation of the concept.
The Champions Village served as the immersive centrepiece, while global partner lounges and the two-tier UEFA Club gave fans distinct environments to connect, interact, and build excitement for the big kick off.
Inspired by the bold key visual, we implemented over 2,500 bespoke artworks for the Champions Village and within the Munich stadium itself. Musicians, entertainers, and curated photo moments brought joy and spontaneity to the fan experience. It was more than just corporate hospitality—it was a celebration of football at its peak, designed to turn unmissable moments into unforgettable memories.
Creative on behalf of ‘Catapult’.
What was delivered:
• Print Collateral
• Art Direction
• Key Visuals
• Artworking