To mark the 54th Eid Al Etihad celebration, the ceremony marked the nation’s founding in 1971 whilst also unveiling the new Zayed National Museum in Abu Dhabi, a landmark cultural institution rooted in heritage, identity and national pride.
The approach honoured the values of the late Sheikh Zayed through a story rooted in land, legacy and discovery, drawing inspiration from the museum’s galleries and artefacts.
My role as Creative Lead, for the 5th consecutive year, was to head the creative team, with design of all branding and art installations throughout the event site as well as items within the show itself.
Created while Creative Designer at ‘People’.
What was delivered:
• Art Direction
• Print Collateral
• Wayfinding
• Merchandise
• Audience Journey Installations
• Show Graphics