Set within the dramatic landscape of Jebel Hafeet National Park in Al Ain, the 53rd UAE Eid Al Etihad called for a space that honoured both the land and the legacy of the nation.
The land lead the design of the Majlis spaces as well as the ceremony and so the graphic design had to reflect that. Using sustainable materials, soft earth tones and traditional craft references all print collateral helped the spaces blend into their surroundings.
My role as Creative Lead was to head the creative team, with design of all branding and art installations throughout the event site as well as items within the show itself.
Created while Creative Designer at ‘People’.
What was delivered:
• Art Direction
• Print Collateral
• Wayfinding
• Social Media
• Merchandise
• Audience Journey Art Installations
• Show Graphics
• Marketing Collateral