Red Bull Featured is an annual ‘Best Trick’ event, were BMX riders get to test their skills without the risk of getting penalised for crashing. With the new venue being awarded to Manchester Central, a branding opportunity arose to elevate the event to a whole new audience and marketplace.
A visual identity was created to support the concept of ‘A Wall of Support’. The new course proposed featured a walled terrace to house the energetic and lively crowd. The branding, key visual headlines and imagery played homage to the fans and riders alike with it’s grunge textures, industrial typography and colour palette.
Creative on behalf of ‘People & Co’.
What was delivered:
• Brand Identity
• Key Visuals
• Copywriting
• Wayfinding